Amazon product images are one of the most common reasons listings get rejected or suppressed. In most cases, the issue isn’t the product itself. It’s how the product is shown.
Amazon image rules focus on clarity, accuracy, and honesty. Images should help customers understand what they’re buying, not persuade them through claims.
What Amazon Allows
- Clear images that accurately show the actual product
- A pure white background for the main image
- Simple, factual text in secondary images
- Lifestyle images showing realistic product use
- Clean infographics explaining features or components
What Amazon Does Not Allow
- Medical, disease, or treatment claims
- Before and after visuals
- Exaggerated benefits or misleading comparisons
- Graphics implying cure, prevention, or guaranteed results
- Elements that are not included with the actual product
The goal is clarity, not persuasion through claims. Well designed, policy compliant images help listings stay active and build long term customer trust.